Black Friday invades the holidays

Patrice Gomez
CAMPUS LIFE

Thanksgiving Break is nearly a week away, which means that Thanksgiving is almost here and, of course, the infamous Black Friday.  Now, it seems that on Thursday you will either be spending time with family enjoying Thanksgiving dinner, or waiting in line at your local electronic store to get that flat screen TV. Black Friday is getting earlier and earlier, taking away the idea of a warm family dinner in exchange for the bucks. While we move up the hours for the sale, my biggest concern is that Thanksgiving Day will turn into Black Thursday. 

The idea of Black Friday being the day after Thanksgiving was so that people could get a head start on their Christmas shopping, or at least get a good deal on electronics. Now, companies have been starting their Black Friday on Thanksgiving Day. Before, Black Friday would start late Friday morning, then the sales were starting early  at 6 a.m. on Friday morning, and close at midnight. However, for the past three years, the sale day has begun at 5 p.m. on Thursday, which is typically the time that most families would start Thanksgiving dinner.

I used to go Black Friday shopping when the sales were actually on Friday. Previously, it was for the adrenaline rush and to get a good sale. But now, it is another story. Some people in my family would ask me if I wanted to go to Black Friday sales on Thanksgiving night, and I refused. I just wanted to relax and enjoy the rest of Thanksgiving dinner instead of waiting in a long line outside the store.  For someone who used to participate in Black Friday shopping sprees, it is very chaotic. Whether it was going to Target or a mall, there would be mazes of lines; stores crowded from wall to wall; and a bloodbath to get the item you desire.

Now, some companies are posting on a Black Friday website called BestBlackFriday.com, where they will show store ads and give the time at which the sales will start. In addition, some stores will have two time slots that fall under the category of the sale — Thanksgiving hours and  Black Friday hours.  Some stores, such as Target, will open their doors from 6 p.m. to midnight on Thursday evening and reopen at 6.a.m. the following day. 

There are other sites that are not really concerned about the sales, but rather about the shoppers’ safety during Black Friday. People will camp out in front of stores on Thanksgiving Day and then fight their way for items. According to the article “10 Rules for Black Friday,” written by Susan Yoo-Lee of USnews.com, they want to warn people about being safe and smart shoppers. “It doesn’t help that Black Friday ads are being released as we speak, and you’ll come across an incredible deal or two (or three) and start obsessing over how that additional HDTV will look in your spare bedroom,” said Yoo-Lee. “ Retailers are using retail psychology to get you to do what they want, which is to buy and buy!” 

Most people will go to these sales because of the deals and the adrenaline rush that they will experience. It truly removes the idea that Thanksgiving is a time to be selfless and to spend with families to be battling someone to the death for the flat screen or Keurig machine on sale. Whether you decide to stay home and have a nice meal with the family or camp out at Best Buy, please be cautious when shopping.